Turning everyone into AI-native builders
Testing before tweeting
Building with, not for
I'm a Senior AI Product Manager at Milestone Systems, an AI builder, and the founder of Product with Attitude, a bestselling newsletter and builder community on Substack.
I help people develop critical AI literacy: the ability to understand how AI systems work, question who they serve, and decide when to use them, when to push back, and when to walk away. I do it the only way it really sticks—by dropping people into real workflows instead of slide decks.
My work sits at the intersection of product strategy, design, and development; practical ways to build AI products that survive contact with reality.
I care deeply about ethical, human-first AI and about helping people adapt their skills as AI reshapes the job market. No one is fully immune to these shifts, so the only real defense is sharper judgment, not blind enthusiasm for the latest model.
By the numbers
Each bar is a real milestone. Substack Bestseller at month 6. No ads, no hacks. Just consistent publishing, deep quality research, and a community I actively listen to, build with, and write alongside every step of the way.
Projects I'm building for the AI builder community.
Claude
Prompts, workflows, and guides for getting the most out of Anthropic's Claude.
Perplexity
Deep dives into Perplexity features, research workflows, and enterprise use cases.
Deals
Exclusive discounts on AI tools and products, updated quarterly for Premium members.
Vibe Coding
From first prompt to shipped product. Guides, tools, and real build stories for vibe coders.
Builders
Deep interviews with community builders. Real projects, real workflows, real lessons.
The best AI & Product content on Substack!
Such great writing and product sense from Karo.
Karo has a unique approach to product creation, one that's very rare to find, and I've searched a lot! Must join if you're into product design!
Karo is an exceptional writer and an engager par excellence.
I found your work to be the most interesting on Substack because you actually build and showcase. Would be rad to get the chance to share notes one day. Appreciate what you're building here.
Karo writes about AI product in a way that's rare: she doesn't just explain tools, she builds critical thinking around them. Her framework for AI literacy is a must-read.
One of the most genuine, insightful voices in the AI product space. Karo's perspective cuts through the noise — her newsletter is one of the few I actually look forward to reading.
Karo writes like a builder who actually ships. No fluff, no filler — just real insights from someone deep in the trenches of AI product work. Rare find on Substack.
I read a lot of AI newsletters. Most repeat the same takes. Karo is the reason I got here. Her heart is as strong as her builder attitude. She's the perfect person to learn all the tricks of building products with AI from.
I honestly love the breakdowns, the cross-collab posts, and the community and conversations. The content is top notch, the attitude exactly what I think we need to see more of in 2026, and the author's just an awesome person and passionate about AI.
I pay $200/month for Claude, and $20 for ChatGPT. PwA costs less than any of those and is the reason the other two are worth the money. The prompts, workflows and the logic behind them saved me more credits than a month of experimenting on my own.